Social Media Marketing
aibizmod delivery
Strategy, implementation, launch, and support with one connected technical team.
What This Service Solves
Identifying the hurdles
Most business social media accounts are inconsistent — posting activity drops when the team is busy, content is reactive rather than strategic, and the connection between social activity and business outcomes is unclear. Engagement metrics are tracked but there is no line from social content to qualified pipeline or revenue. The channel absorbs time without producing a measurable return.
- Inconsistent posting frequency eroding audience trust and algorithmic reach
- Content strategy absent, so posts are reactive rather than tied to a campaign or objective
- No measurement framework connecting social activity to actual business outcomes
- Brand voice inconsistent across platforms and between team members posting content
Our approach & solution
We build a content calendar tied to your marketing objectives, produce the creative assets needed to execute it, and manage the publishing and community response across your active platforms. Performance is reported against metrics that connect social activity to traffic, leads, or revenue rather than vanity metrics.
- Content calendar built around your marketing calendar, product launches, and seasonal moments
- Creative production including copywriting, graphics, and short-form video
- Community management covering comment responses and inbound messages
- Monthly reporting on reach, engagement, referral traffic, and lead attribution
What This Service Includes
Social Media Strategy
Social Media Strategy
Define the platform mix, posting frequency, content pillars, and tone of voice that fits your audience and business goals, with a documented strategy document as the foundation.
Content Creation
Content Creation
Copywriting, graphic design, and short-form video production for your social channels, maintained at a consistent quality and brand voice across every post.
Content Calendar Management
Content Calendar Management
Plan and schedule content across platforms with a rolling monthly calendar aligned to your marketing campaigns, product releases, and promotional periods.
Community Management
Community Management
Monitor and respond to comments, messages, and mentions across platforms to maintain an active, responsive presence that builds audience trust.
Influencer Marketing
Influencer Marketing
Identify, brief, and manage influencer partnerships matched to your audience, with deliverable agreements, content review, and performance tracking.
Social Analytics and Reporting
Social Analytics and Reporting
Monthly performance reports covering organic reach, engagement rate, referral traffic from social, and lead attribution where trackable — linked to business outcomes.
How Businesses Use This
Real-world applications across industries — drag or click the cards to explore.
Instagram Content Programme for a Fashion Brand
A fashion retailer needed a consistent Instagram presence after internal content production became unreliable. We took over content creation and community management, stabilising posting frequency and improving engagement rate.
Business Outcomes You Can Expect
Performance Connected to Business Outcomes
Reporting that tracks referral traffic from social, lead form submissions from social campaigns, and conversion events gives a clearer picture of the channel's business contribution.
Influencer Reach at Lower Cost
Well-briefed micro-influencer partnerships reach highly relevant audiences at a lower cost per impression than equivalent paid advertising on the same platforms.
Professional Creative Quality
Consistent graphic design, copywriting, and video production quality distinguishes your content from competitor accounts operating with inconsistent or low-quality production.
Engaged Rather Than Passive Audience
Community management turns a broadcast channel into a two-way interaction, building genuine audience relationships rather than a follower count that does not respond.
Content Tied to Business Goals
Content pillars and campaign alignment mean social activity is contributing to marketing objectives rather than filling space with unconnected posts.
Consistent Brand Presence
A managed content calendar means your social channels maintain a consistent posting schedule and visual identity regardless of how busy the internal team is.
Questions Before We Start
A Few Things Clients Usually Ask
Find answers to common questions about Social Media Marketing solutions, setup procedures, scoping timelines, and deliverables.
Which social platforms should we be active on?
That depends on where your audience actually spends time and what you are trying to achieve. B2B professional services typically prioritise LinkedIn. Consumer brands with visual products prioritise Instagram and TikTok. Local service businesses benefit from consistent Facebook and Google Business activity. Being mediocre on five platforms is worse than being strong on two. We recommend a platform mix during strategy development based on your audience and objectives.
How often should we be posting?
Consistency matters more than frequency for most business accounts. Three to five posts per week on the primary platform is usually a better foundation than attempting daily posts and dropping to one per week when the team is busy. We set a posting cadence that is sustainable based on your content production resources.
How do you measure social media ROI?
We use a combination of platform metrics (reach, engagement) and downstream attribution (referral traffic from social, leads with social last-touch attribution, revenue from social-sourced contacts in the CRM). We are transparent about what is and is not attributable, since some brand-building value from social is real but not directly trackable to a conversion.
Do you manage influencer relationships directly?
Yes. We handle influencer identification, outreach, negotiation, briefing, content review, and performance reporting. You approve the influencer shortlist and content brief before anything is confirmed. We recommend influencers based on audience quality metrics, not follower count — engagement rate and audience fit matter more than size.