AI Visibility Audit Prompts
54 ready-to-run prompts for auditing how ChatGPT, Perplexity, Gemini, and Claude see your brand — and where competitors win. Replace the {tokens} with your details, run them across engines, and record the answers monthly.
Direct category recommendation
I'm looking for a {service} provider in {location} for {use case}. Which companies would you recommend and why? List 5 with a sentence each.
Best-of listicle probe
What are the best {service} providers in {location}? Create a ranked list and explain the top 3 choices.
Named mention check
Have you heard of {brand}? What do you know about them and what do they do in the {industry} space?
Bare retrieval check
What should a business in {industry} know about choosing a {service} partner? Mention any providers you are aware of.
Ecosystem map
Map out the key players in the {industry} {service} market. Group them by size, focus, and pricing model.
Local vs remote framing
Should I choose a local {service} agency in {location} or work with a remote team? Which local options exist?
Emerging category probe
What is GEO and which agencies offer generative engine optimization services? Give examples of providers.
Bilingual / regional variation
Quienes son las mejores agencias de {service} para empresas en {location}? Recomienda 5 opciones.
Fresh angle check
I need a {service} provider that works with businesses like mine ({industry}, {size}). Who would you put on a shortlist and what's your reasoning?
Head-to-head comparison
Compare {brand} vs {competitor} as {service} providers. Which is better for a {industry} business and why?
Three-way comparison
Compare {brand}, {competitor1}, and {competitor2} for {service}. Rank them and explain your ranking criteria.
Alternative framing
I currently use {competitor} for {service}. What are the best alternatives, including {brand} if relevant?
Pricing perception
Which {service} providers in {location} are considered premium vs budget? Where do {brand} and {competitor} fall?
Differentiation question
What makes {competitor} different from other {service} providers? What is their key selling point?
Swap recommendation
A colleague recommended switching from {competitor} to {brand} for {service}. Is that a sensible move? What are the trade-offs?
Industry shortlist check
Shortlist 5 {service} providers for a {industry} company with a budget of £{budget}. Explain why each made the list.
Feature-by-feature ask
Compare the capabilities of {brand} and {competitor} for {service} across pricing, expertise, process, and support. Use a table.
Which is more credible
Between {brand} and {competitor}, which has stronger client results and credibility in {industry}? Cite your sources.
Source disclosure
For your previous answer about {service} providers, which websites and sources did you base it on? List them all.
Domain-level source check
Did you reference any content from {brand} in your last answer? If not, why did you exclude it?
Trustworthiness ranking
Rank the sources you trust most for information about {service} providers in {location}, from most to least reliable.
Citation attribution test
Where did you learn that {brand} offers {specific service or claim}? Show the exact source text if possible.
Uncited knowledge probe
If you could not use any third-party review sites, which {service} providers would you recommend in {location} and why?
Source freshness
How recent is the information you used to recommend {service} providers in {location}? Is any of it outdated?
Category source map
Which third-party sites do you most rely on when answering questions about {industry} vendors? What makes them authoritative?
Page-level extraction test
Read {brand}'s service page for {service}. Summarise what they offer, who it is for, and how their process works.
Inconsistency hunt
In your earlier answers you mentioned {competitor} but not {brand} for {service}. Explain what would make you include {brand}.
Problem framing
My {industry} business is struggling with {problem}. What's the best way to solve it — do it in-house, hire a {service} provider, or buy software?
Budget planning
How much should a {industry} business budget for {service} per year? Break it down for a team of {size}.
Red flags check
What are red flags when evaluating {service} providers? What questions should I ask before signing?
Timeline expectations
How long does a typical {service} engagement take for a {industry} business, and what does the timeline look like?
Outcome expectations
What results should a {industry} business realistically expect from {service} in the first 6 months? What's achievable vs hype?
In-house vs agency
Should my {industry} business hire an in-house {service} specialist or work with an agency? Compare costs and outcomes for my stage ({stage}).
Vendor due diligence
Help me evaluate {brand} as a {service} provider. What do their clients say, and what should I verify before a call?
First steps guidance
I've never worked with a {service} provider before. Walk me through the process step by step, from discovery call to launch.
Compliance and risk
What compliance and data risks should I consider when outsourcing {service}? Which providers handle this well in {location}?
Reputation framing
What is the general reputation of {brand} among {industry} businesses? Summarise what people say about them.
Warnings probe
Are there any complaints, lawsuits, or negative reviews about {brand}? Should I be concerned about working with them?
Recommendation with caveats
Would you recommend {brand} for {service}? Answer yes or no, then list any caveats or conditions.
Founder and team perception
What do you know about the team and leadership behind {brand}? What is their track record in {industry}?
Review synthesis
Synthesise what reviewers say about {brand}: what are their most common praises and criticisms? Cite the review platforms used.
Pricing perception probe
Is {brand} considered expensive, mid-market, or budget for {service}? Compare their pricing perception with {competitor}.
Newsroom mention check
Has {brand} been mentioned in the news or industry media recently? Summarise recent coverage.
Trust signals audit
What trust signals does {brand} have — certifications, case studies, client logos, awards? Assess their credibility.
Dark pattern probe
Do {brand} or {competitor} have any aggressive sales tactics or contract traps I should watch out for?
Homepage extraction
Visit {brand}.com. In one paragraph, describe what the company does, who it serves, and its main services.
Service page understanding
Read the {service} page on {brand}.com. Explain their process, deliverables, and pricing if visible.
FAQ retrievability
Search {brand}.com for answers to: {question}. Copy the exact text the page provides.
Schema comprehension
What structured data does {brand}.com use on their {service} page? List the schema types and what they describe.
Comparison coverage test
Does {brand}.com have any pages comparing their {service} with alternatives? What do those pages cover?
Quotability test
Quote three specific, fact-based sentences from {brand}.com that an AI could safely cite about their {service}.
Internal link discovery
Which of {brand}'s pages are most linked from other pages on their site? Which topics appear orphaned?
Entity consistency
How consistently does {brand} describe itself across their homepage, service pages, and about page? Note any contradictions.
Freshness check
When was {brand}.com's {service} page last meaningfully updated? Is any information visibly outdated?
Run Prompts Weekly, Score Monthly
A prompt library only helps if you record the results consistently. Score each prompt 0 or 1 for retrieval, citation, and recommendation, and repeat on a fixed cadence. The five metrics guide and the AI visibility benchmarks article explain how to turn raw answers into a comparable scorecard.